- Admission Closed for PGDM (MBA) 2024-26 Batch. Session starting from July 23, 2024
PGDM (Marketing)
Post Graduate Diploma in Management (Marketing)
Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its PGDM Marketing Specialization.
The PGDM Course (Marketing) at NDIM is a 2-year, Full-Time course that is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.
Programme Educational Objectives (PEOs)
Graduates will be able to:
PEO 1: Solve Business Problems in a National/Global context using latest managerial techniques and supporting tools.
PEO 2: Behave in a Socially and environmentally responsible, and value driven manner.
PEO 3: Manage various business projects/entrepreneurial ventures/family business.
PEO 4: Be Positive & open-minded Business Professionals with technical and managerial competency, capable of life-long learning, leading and guiding teams exhibiting effective communication and corporate skills.
PEO 5: Critically analyze business situations, formulate strategies and take effective informed decisions and thereby manage the business processes.
Program Outcomes (POs)
PO1: Apply knowledge of management theories and practices to solve business problems.
PO2: Foster Analytical and critical thinking abilities for data-based decision making.
PO3: Ability to develop Value based Leadership ability.
PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Program Specific Outcomes (PSOs)
PSO1: Ability to generate ideas and transform these into startups/entrepreneurial endeavors.
PSO2: Ability to generate solutions to new problems using research, creativity and innovative mind set in the marketing domain.
PSO3: Ability to design policies, strategies and programs by analyzing the relevant internal and external forces and their business impact
The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.
Besides studying core marketing, functional area & strategy courses, participants study innovative PGDM courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.
Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.
As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.
Apply for PGDM (MBA) 2024-26 (29th) Batch
Course Structure
| New Delhi Institute of Management | |
| PGDM (Marketing) | |
| Course Code | Course Title |
| Semester-I | |
| C-101 | Principles & Practices of Management |
| C-102 | Managerial Economics |
| C-103C | Statistics for Decision Science |
| C-104 | Accounting for Managers |
| C-105 | Marketing Management |
| C-106 | Organisational Behaviour |
| C-108A | Emerging Technologies for Managerial Excellence |
| C-108B | Data Analytics for Business Excellence using MS Excel & R Programming |
| C-108D | Introduction to Digital Marketing |
| C-109 | Organisational Sustainability |
| C-110 | Cost & Management Accounting |
| C-114 | Artificial Intelligence for Everyone |
| C-107 | Corporate Skills Development-I |
| Semester-II | |
| C-201 | Human Resource Management |
| C-202A | Financial Management |
| C-203 | Business Research Methods for Marketing |
| C-204 | Information System & Technologies (MIS & Tableau) for Marketing |
| C-205 | Economic Environment & Business Implications |
| C-208A | Business Analysis & Applications (Marketing Domain) |
| C-208B | Business Analysis & Applications (Marketing Aptitude) |
| C-207 | Corporate Skills Development-II |
| C-211 | Company Based Research Project |
| BA-02 | Data Engineering using SQLite & SAS |
| BA-07 | Machine Learning using KNIME |
| BA-08 | Machine Learning using Python |
| DGM-01 | PPC Campaigns |
| DGM-03 | Strategic Social Media Marketing |
| DGM-07 | Digital Marketing Analytics |
| HR-01 | Talent Acquisition |
| HR-02 | Performance Management |
| HR-08 | Advanced HR Metrics & Analytics |
| IB-01 | Export-Import Procedures & Documentation |
| IB-02 | International Business Negotiation & Managing Cross Cultural Diversity |
| IB-03 | Forex Management |
| MM-01 | Integrated Communication for Marketers |
| MM-02 | Sales & Distribution Management |
| MM-09 | Business to Business Marketing |
| POM-01 | Operations Research & Applications |
| POM-02 | Logistics & Supply Chain Management |
| POM-03 | Service Operations Management |
| Semester-III | |
| C-301 | Business Intelligence with Power BI for Marketing |
| C-302 | Production & Operations Management |
| C-303 | Business Policy & Strategic Analysis Management |
| C-305A | Business Analysis & Application - Domain |
| C-305B | Business Analysis & Application - Aptitude |
| SIP | Summer Internship Project |
| C-304 | Campus to Corporate |
| MM04 | Marketing of Services |
| MM05 | Consumer Behaviour |
| MM03 | Digital & Social Media Marketing |
| MM07 | Retail Management |
| MM12 | Marketing Analytics |
| HR04 | Compensation & Rewards Management |
| HR05 | Employee Relations & Labour Laws |
| HR10 | Organizational Transformation |
| HR12 | Learning & Development |
| FM05 | Financial Risk Management |
| FM03 | International Financial Management |
| FM12 | Business Valuation & Modelling |
| FM07 | Taxation |
| FM10 | Financial Analytic |
| IB04 | Exim Entrepreneurship- III (International Business Strategy) |
| IB05 | Exim Entrepreneurship-I (Documentation & Risk management in Exim Trade) |
| IB07 | Exim Entrepreneurship-III (Exim Operation and Implementation) |
| POM04 | Warehousing Inventory Management |
| POM05 | Total Quality Management |
| POM07 | Supply Chain Analytics |
| DGM04 | Content Marketing & Optimization |
| DGM05 | Online Reputation Management |
| DGM06 | Website Analysis, SEO & Google Analytics 4.0 |
| BA09 | AI on Cloud |
| BA10 | Intelligent Automation using UIPATH |
| BA11 | Deep Learning Using Python |
| Semester-IV | |
| MM09 | Business to Business Marketing |
| C-401 | Business Ethics for Marketing |
| C-402 | Entrepreneurship & Project Management |
| C-403 | Global Business Management |
| C-404 | Legal Aspects of Business |
| C-405 | Major Research Project & VIVA |
| MM06 | International Marketing |
| MM10 | Product & Brand Management |